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How do you recruit interviewees beyond friends and family?

In this fictional founder scenario, a two-person team is exploring appointment planning for independent repair workshops. We have spoken with people we already know, but most interviews become encouraging conversations about the idea rather than a detailed account of the last booking they handled. We want to understand ordinary work, including missed calls, changed collection times and the information a technician receives.

We are considering asking local workshop owners for a short conversation at a quiet time, with no product pitch and no request for customer records. The invitation would explain the task we are researching and let them decline without a follow-up sales message. We would also like to hear from someone who recently stopped using a digital booking tool.

What has helped you explain a research invitation clearly? How do you find participants with relevant experience without repeatedly hearing from the same friendly network? Please share an approach, not personal contact details. This is a demo discussion, not a claim that these interviews have taken place.
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